Privacy Policy

Effective Date: October 1, 2023

Welcome to Daiwa Store! We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect your data when you visit our website at newfishgearstore.com or make a purchase from us. By using our site, you agree to the practices described in this policy.

1. Information We Collect

We collect information to provide you with a seamless shopping experience and to improve our services. The types of data we collect include:

• Personal Information: When you place an order or create an account, we collect details such as your name, email address, shipping address (e.g., 4420 Woodland Terrace, Sacramento, US 95827), and payment information (e.g., credit card details processed securely via our partners).
• Transaction Data: We record details of your purchases, including products ordered, payment method (e.g., Visa, MasterCard, JCB, or PayPal), and order history.
• Technical Data: We automatically collect information like your IP address, browser type, device information, and pages visited to enhance site performance and security.
• Cookies and Tracking Data: We use cookies and similar technologies to remember your preferences, analyze site traffic, and personalize your experience. For more details, see Section 5.
• Communication Data: If you contact our support team at [email protected], we may store your messages and contact details.

2. How We Use Your Information

We use your data solely to enhance your experience as an angler and ensure secure transactions:

• Order Processing: To process payments, ship orders worldwide (excluding Asia and select remote regions), and provide order confirmations.
• Customer Support: To respond to your inquiries and offer assistance via email.
• Site Improvement: To analyze how users interact with our site (e.g., menu navigation for products like “All Fishing Line” or “Spinning Rods”) and optimize our content.
• Security: To monitor for fraud and protect against unauthorized access, using encryption and real-time verification as highlighted on our homepage.
• Marketing (with consent): To send updates about new products, such as “Bladed Jigs & Chatterbaits” or “Soft Baits,” if you opt in. You can unsubscribe at any time.

3. Sharing and Disclosure of Information

We value your trust and do not sell your personal data. We may share information only in the following cases:

• Service Providers: With trusted partners like PayPal and card processors (Visa, MasterCard, JCB) to facilitate payments and shipping. These providers adhere to strict data protection standards.
• Legal Compliance: If required by law, we may disclose data to comply with regulations or protect our rights.
• Business Transfers: In the event of a merger or sale, your data may be transferred to a successor entity, with notice provided.

4. Data Storage and Security

We implement robust measures to safeguard your information:

• Storage: Data is stored on secure servers, with transactions encrypted using enterprise-grade technology. We retain data only as long as necessary for order fulfillment or legal requirements.
• Security: We use advanced encryption, fraud detection, and 24/7 monitoring to prevent unauthorized access, aligning with our homepage commitment to “100% Secure Payment Processing.”
• International Transfers: As we serve customers globally, data may be processed in the US or other regions with adequate privacy laws.

5. Cookies and Tracking Technologies

We use cookies to improve your browsing experience:

• Types of Cookies: Essential cookies for site functionality (e.g., shopping cart), analytics cookies to track usage patterns, and marketing cookies (with consent) for personalized ads.
• Control: You can manage cookie preferences through your browser settings. Disabling cookies may affect site performance.

6. Your Rights

You have control over your data, including the right to:

• Access and review the personal information we hold about you.
• Correct inaccuracies in your data.
• Request deletion of your data, subject to legal obligations.
• Opt out of marketing communications by clicking “unsubscribe” in emails.
• Object to processing based on legitimate interests.
• To exercise these rights, contact us at [email protected]. We will respond within 30 days.

7. Children’s Privacy

Our site is not intended for children under 16. We do not knowingly collect data from minors.

8. Changes to This Policy

We may update this policy to reflect changes in laws or our practices. Updates will be posted on this page with a revised effective date.

9. Contact Us

Thank you for trusting Daiwa Store. We’re dedicated to protecting your privacy so you can focus on your next fishing adventure with confidence!